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Selling During a Pandemic
Wednesday, April 21, 2021, 12:00 PM - 4:00 PM CDT
Category: Education Trainings
Join Michael Marlow for a deep-dive session into the critical role of selling in the senior living industry. Not marketing, but SELLING. Specifically, we will seek to change our behavior to adopt a “Selling to the Individual” model versus “Marketing to the Collective” model. This “Marketing to the Collective” model is the model that has been used in our industry for decades. The participant will learn to develop relationships of trust with both internal and external customers. In addition, effective communication skills will be discussed which again lead to trust-based relationships. Eight research-based, field-tested strategies will be discussed and practiced. Using actual case studies, real world senior living-based stories, and illustrative exercises, this presentation is designed to introduce the participant to a completely new way to approach selling in our wonderful industry! Registration FeesLeadingAge Iowa Member $135 Registration fee includes electronic handout, one connection to the live workshop, and instructions for receiving CE credit/attendance certificate. A recording of this workshop is NOT included in the registration fee. Registration for Selling During a Pandemic is now open.
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