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114
Seniors Housing and Care Market Trends in the Time of COVID-19
AL; HCBS; IL; SNF/LTC
In this unprecedented time of change, we’re in this together. Lana Peck, NIC Senior Principal, will illustrate market trends in senior housing—where we’ve been and where we’re going—focusing on a variety of topics, including significant market dynamics and key opportunities and challenges for providers that will impact short-term and long-term business decisions.
- Discover the impact of COVID-19 on senior housing and care on the pace of move-in and move-out rates, changes in occupancy, and other findings from NIC’s Executive Survey Insights.
- Identify the current market fundamentals for senior housing and care, including occupancy, inventory growth, and demand measures.
- Summarize the disruption in the senior housing status quo and how the pandemic is leading to the transformation of senior housing and care.
Lana Peck, Senior Principal, NIC, Annapolis, MD
Lana Peck, a senior principal at the National Investment Center for Seniors Housing & Care (NIC), is a seniors housing market intelligence research professional with expertise in voice of customer analytics, product pricing and development, market segmentation, and market feasibility studies including demand analyses of greenfield developments, expansions, repositionings, and acquisition projects across the nation. Prior to joining NIC, Peck worked as director of research, responsible for designing and executing seniors housing research for both for-profit and nonprofit communities, systems, and national senior living trade organizations. Her prior experience also includes more than a decade as senior market research analyst with one of the largest senior living owner-operators in the country. She holds a Master of Science, Business Management, a Master of Family and Consumer Sciences, Gerontology, and a professional certificate in Real Estate Finance and Development from Massachusetts Institute of Technology (MIT).
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