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623
Feeling Antisocial on Social Media?
Adult Day; AL; HCBS; IL; PACE; SNF/LTC
Social media changes daily, and it’s hard to keep up. The good news is, you don’t have to. You may even be harming your brand and wasting your time by trying to be active on all social channels. Participants will walk away with a clear direction as to which social media platform is right for them, tips on navigating each, and post examples that will resonate well with their target audience. Participants will view examples of good and bad social media campaigns and hear case studies showcasing how, even with limited resources, you can effectively tackle social media.
- Identify top social media platforms and audience demographics of each.
- Distinguish which social media platforms you should utilize to effectively reach your target audiences.
- Discover simple ways to create social media posts that coordinate with marketing efforts, engage employees, and educate your target audience.
Mary Prevost, MBA, Founder, Prevost Partners, Golden Valley, MN
Empowering brands and inspiring people to think differently, this is how Mary Prevost has approached her 17 years of health care public relations. As founder of Prevost Partners, she consults with health care companies in the areas of social media, media relations, content marketing, and branding. Previously, Prevost worked with health care clients as account supervisor at a Minneapolis agency and was director of communications at Cheyenne Regional Medical Center in Cheyenne, Wyoming. Prevost earned an MBA from Augsburg University, a BA in mass communications from Colorado Mesa University in Grand Junction, Colorado, and an AAS in radio/TV broadcasting from Central Wyoming College in Riverton, Wyoming.
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