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Breakout Session

Wednesday, May 7
9:00 - 10:00 am

106: Marketing Solutions for Success in Senior Living- Review the State of Marketing in 2025
Melissa Smalley, Marketing Essentials

Objectives: 
  • Discuss the challenges the senior living industry faces to uniquely set themselves apart from the competition
  • Learn about marketing trends for senior living communities that are evolving to meet the needs of an aging population while incorporating modern marketing strategies.
  • Discover the customer journey mapping, identify key touchpoints for senior living campaigns, and participate in group exercises on creative marketing strategies.